Job descriptions are essential for finding the candidates you're searching for. They supply the information that potential candidates need to know about the position you are looking to fill. A good description should also give the applicant a good idea of whether or not they will be a good fit for the company culture. Below are the bare minimum requirements of what your descriptions should have to land top talent.
The very first thing a potential applicant will see in your description is the job title. Be clear and concise with the title, and don't include "fluff" language. Some businesses post their jobs with titles like "Rockstar Admin," which can discourage people from applying. It can also hurt their chances of finding the job altogether. If you are looking for someone who is an administrative specialist, label the job as such.
Good job descriptions have a description of what the everyday "life" of someone in the position looks like. Describe daily tasks, responsibilities, and possibilities for the future of the role. This should also include information about your company culture. For instance, if part of their daily tasks will be a morning meeting with the entire team, mention that in the description. Similarly, if there is little-to-no teamwork involved in the position, note that as well. Let them get a feel for the culture and communication.
Find a way to be relatable to applicants, whether it is displaying an understanding of employees' needs in the industry or relating to job search woes. In your description, include information about benefits and relay the importance of work-life balance as it pertains to your company culture. This will let them know you are in tune with the industry and what they are looking for.
You may also consider including information you know about other positions in the industry and find a way to stand out. For example, some companies write lines like "Are you tired of the same old engineering work? We are looking for innovative and driven candidates to lead our team." This implies that pursuing a career with your company will lead to new, exciting things.
Don't forget that the position is not the only thing you should be selling in the description. Find a way to sell your company as a whole. Describe the benefit packages available, how the company has grown, and how it may potentially grow in the near future. Some employers include links or photos of employee testimonials in job descriptions. This can help give potential candidates an idea of whether they would like to work with you or not.
When you are writing your job descriptions, you should avoid a number of things to help prevent your talent pipeline from narrowing too much. Try to avoid limiting language and requirements such as "10 years experience" in a given field. This approach will stop younger qualified candidates from applying. Be wary of these common pitfalls as well.
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Partnering with a staffing agency can help you review your job descriptions to ensure you will attract the right kind of talent. Reach out to see how Joynus can assist you in your search.